Suitability vs Fiduciary

In the News

Suitability: What Investors Need to Know

Did you ever wonder why investment professionals ask questions about your investment experience, risk tolerance and more? FINRA's suitability rule (FINRA Rule 2111) is based on a fundamental FINRA requirement that brokerage firms and their associated persons (sometimes referred to as brokers, financial advisers or financial consultants) deal fairly with their customers. FINRA has prepared this document to educate investors about our suitability rule—and to explain the reasons why firms and their associated persons may ask their customers questions about their financial situation.

Read More

The ‘Suitability’ Rule

Broker-dealers are held to a standard known as suitability, meaning they must reasonably believe that their financial advice and recommendations are suitable for clients based on their financial needs, circumstances, and goals. However, “suitability” does not bar broker-dealers from recommending products that they receive commission or fees on, which could potentially result in the misalignment of interests.

At The Thrush Group, we believe that because “suitability” protects the interests of the institution, it’s by no means a “suitable” standard of client care.

The Fiduciary Standard

We serve our clients, their families and their businesses as fiduciaries. A fiduciary is an individual in whom another has placed the utmost trust and confidence to manage and protect property or money. It is a relationship in which one person has an obligation to act for another's benefit. Your interests should be first and held in the highest regard. Our focus is on putting our clients’ needs at the center of our business to restore trust in the financial services industry.

We are not beholden to sales agendas or proprietary products—rather, Hightower gives us access to quality investment solutions from a host of top firms and service providers. Our model enables our clients to benefit from competitive pricing, as well as a diverse selection of sophisticated products and services.

Contact us to learn more about our team, our philosophy and how we can help you build your legacy.

Send Email

8200 College Pkwy #102
Fort Myers, FL 33919

Office: (844) 800-1115
Fax: (239) 790-5098

Overview
Pamela Lynn Abraham & Associates
Thomas & Swartz Wealth Management
- Team
- In Our Community
- Suitability vs Fiduciary
Investment Process

Legal & Privacy
Web Accessibility Policy

Hightower Advisors, LLC is a SEC registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. Some investment professionals may also be registered with Hightower Securities, LLC and offer securities through Hightower Securities, LLC, member FINRA/SIPC. You can check the background of our firm and investment professionals on brokercheck.finra.org. Unless otherwise indicated relative to a specific award or ranking, Hightower Advisors, LLC does not pay a fee to be considered for any ranking or recognition, but may have paid to publicize rankings obtained and disseminated prior to 11.4.2022. All awards / rankings / ratings obtained and distributed on or after 11.4.2022 will be accompanied by specific disclosure as applicable.

© 2024 Hightower Advisors. All Rights Reserved.